The only exception was for the period of 1935 - 1936 when the red leather helmet was complemented by small white panels. During the time of Chicago Cardinals, the franchise hasn’t started placing the emblem on the helmets, so the design was pretty simple and minimalist. Starting the 1920s, the team used various shades of red and white for its helmets. The “Chicago Cardinals” wordmark in all capitals was written in cardinal-red and accompanied by the “1958” number in the bottom. The emblem depicted a huge running red bird, wearing a rugby uniform, and holding a football in its wing. It later became an official logo for Arizona Cardinals. In 1958 a new emblem for the team was designed. A representation of freedom, speed, and balance, was later redesigned many times, but the spirit and mood remain the same even today. The cardinal bird has been the symbol of the team since the 1940s. The dark orange, closet to the brown, shade of the bird was balanced by black details, adding solidness and confidence to the overall picture. 1947 – 1959įor the next decade, the team’s logo was composed of a cardinal bird in orange, standing on an enlarged white football in a thin black outline. But in 1945 the original emblem started being used by the team again, until the redesign of 1947. The logo wasn’t used for a year in 1944, when the Cardinals merged with Pittsburgh Steelers for a season, forming Card-Pitt. The burgundy-red color looked professional and sleek and floater got the name “Cardinal-red”. It was a simple stylized monogram, consisting of a big wishbone “C” with a smaller one inside. The initial logo for the Cardinals was designed in 1920, in the same year when the franchise was established. The Chicago Cardinals team had a pretty long history, including one major visual identity redesign, which was held in 1947 and brought an animalistic symbol to the franchise. The team played under their original name since its foundation and until 1959 when they relocated to St.Louis. Chicago Cardinals was the initial name of today’s famous Arizona Cardinals professional rugby club, established in 1920.
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